By Princewill Ekwujuru
In businesses globally,every company has distinctive visual communication symbol that distinguishes it from others. So, in brand strategy, the overall corporate identity of an organisation cannot be over-emphasized as a result of its strong appeal.
Since the strength, dependability and perception of a company rests on the public’s acceptance of its corporate identity, which reveals its visual communication artistry, then the more impressive a company’s corporate identity strategy is, more respect and brand visibility the organisation gets in the business world.
States, like companies have the responsibility to evolve a more pro-active stand on corporate imaging which lies on the State Managers to creating an attractive visual communication symbol.
Before now, those charged with the responsibility of State positioning were not appreciative of the role of visual appeals in their corporate imaging, and are not also paying good attention to the look of their state’s signs, these, Managers of the Kwara brand have capitalized on.
However, the launch of an investment logo at the first anniversary of the state’s incumbent Governor, Alhaji Ahmed Abdulfatai, (AKA Maigida), to commemorate the Democracy Day Celebration at the Metropolitan Square, Ilorin, typifies the investment potential of the State, in explaining the power of logo in the overall brand communication artistry of the state’s investment opportunities.
Like the Governor said, the exposure of the investment opportunity of the state was in line with the covenant he had with Kwarans, when he assumed office.
Among other things, he had promised his administration would initiate programmes that would economically empower the people and reposition the state for foreign investment.
According to him, the new logo, which he described as a global identity for indigenes of the state, defines who Kwarans are; their plurality, diversity and shared values.
His words, “This campaign and the new logo that comes with it are designed to promote our state as a top investment destination using our reputation for peace, our strengths in agriculture, commerce, solid mineral development, tourism and strategic infrastructure.
“We intend to strongly market our state as a haven for lucrative domestic and foreign direct investment. Let me state here this is not a mere political gimmick. Rather, we are setting the foundations for the long-term prosperity of our great state and its people,” the governor said.
He added, “As you are all aware, the previous administration placed the state on a global stage through innovative programmes and policies. Today, we make history by mid-wifing a new Kwara, one which gives us all a greater sense of pride, ownership and participation.
“Today, we celebrate the things that make us unique as a people and strengthen our identity as a people. On this day, we commemorate the peace in our communities, our harmony in the midst of diversity, our growing strengths in agriculture and our age-long reputation for entrepreneurship,” he added.
Earlier, his Senior Special Assistant on Media, Dr. Muideen Akorede, had disclosed that the logo cleverly pointed out the cultural attributes and resources of the state.
According to him; “The logo practically explained where we belong and what we have. The green element and livestock stand for our commitment to agriculture, while there are other elements that explained our links with the north and the south.
Also speaking, the Special Adviser on Communications and Strategy to the governor, Alhaji Abdulraheem Adedoyin, said that the governor should be commended for the rebranding initiative.
According to him, the executive governor did not only conceive the idea immediately he assumed office last year, but drove and participated actively in the rigorous process that produced the new logo.
He assured stakeholders of the government’s determination to live up to the expectation of the new campaign. “We are creating shared prosperity for all stakeholders by leveraging on our resourcefulness in the area of impacting economic growth, human capital development and youth empowerment and strategic infrastructure,” he said.
A youth leader, Mr. Adio Garuba, who volunteered to talk, admitted that the activation has been on for a week and that they all had the feeling that something new was around the corner.
“Aside what we are witnessing this morning or what we may still witness later in the afternoon at the venue of the democracy day anniversary ceremony, a lot have been going on in the last one week, especially on Kwara Radio and TV, which pointed to the fact that something new is in the offing,” he added.