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92% Nigerians optimistic about online shopping – Survey


A survey carried out by MasterCard Worldwide has revealed that 92 per cent Nigerians have a strong and positive sentiment towards online shopping.

In addition, 57 per cent of those Nigerians who had shopped online in the three months prior to the survey being conducted indicated that they are likely to continue making purchases online over the next six months.

Country Manager, West Africa, MasterCard Worldwide, Mrs.Omokehinde Ojomuyide said that Nigerian online shoppers believed there are wider purchase choice online than offline, explaining that shopping online was convenient, easy and that most goods were cheaper online than they were offline.

Ojomuyide pointed out that MasterCard conducted the research to identify the factors that influence Nigerians’ sentiments towards online shopping,

According to her, “shopping online is just one way that Nigerians can reduce their dependence on cash payments. MasterCard’s vision is to create a world beyond cash; we are spearheading a focussed drive towards a cashless society in Africa, where cashless transactions will assist in improving the lives of the people in the continent’s by removing the risks and expenses associated with carrying, using and handling cash.

“These findings are obvious note for entrepreneurs that Nigerians who are shopping online see the value in purchasing locally, which creates a considerable business opportunity for them to enter this exciting retail sector, while it is still in its early growth stage.

However, the survey, which serves as a benchmark that measures consumers’ propensity to shop online, was conducted for the first time in Nigeria, in 25 countries from December 5th, 2011 to January 6th 2012 and involved 12,500 consumers, between the ages of 18 and 64 who were asked questions about their online shopping habits.

Meanwhile, the research also emphasised the reasons why the majority (78 per cent) of Nigerians surveyed do not currently shop online.

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