In satisfying the requirement of one of their courses at school, the 300L students of Mass Communication and Library & Information Science (UNILORIN), last Thursday, organised hypothetical Public Relations progammes. The course, MAC 312 “Public Relations Techniques” is a practical course in the department of Mass Communication.

The students were divided into two groups and each group was expected to implement a planned action that is meant to solve a hypothetical problem using a named company as a case study. They are expected to employ a Public Relations strategy in solving the problem.

The first group was named “Genesiz Public Relations Agency,” while the second group was named “Maclis Media Consultancy.”

Maclis Media Consultancy in collaboration with 7Up Bottling Company organised a health seminar to sensitize students on diabetes. The theme of the seminar was Diabetes: causes and preventive measures and the guest speaker was Dr. A. B Odunola from the University of Ilorin Teaching Hospital.

The students shortly after the programme

The guest speaker took the audience through the causes, symptoms and preventive measures of diabetes mellitus.

According to him, diabetes could be contracted hereditarily: “This is possible when a member of a family is diabetic and if care is not taken, other members of the family may contract the disease.”

The second group, Genesiz Public Relations Agency later that same day, organised a press luncheon to promote and project the image of Tuyil Pharmaceutical Industries, a Nigerian pharmaceutical company.

The head of Research, Genesiz Public Relations, Mr. Gbenga Onalaja said: “We will also organise a road show within the school environment whereby there will be colourful demonstration of Tuyil Pharmaceutical products accompanied with promotional talks about the industry,” he added.

Speaking at the event, the HOD of Mass Communication, Dr. L.A Azeez expressed satisfaction and happiness with what the students were able to do. He said though, the press luncheon was a simulation, but it seemed real.


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