By IFUNANYA OBINMA
Veteran broadcasters and contents providers, Femi Aderibigbe, popularly known as Kwame is in the news. Aside relaunching Nigezie, Nigerians first 24 hour-music/lifestyle channel, the veteran has also introduced a 24hour – Yoruba movie channel known as Orisun.
Following the brief disappearance of Nigezie from the broadcast scene, the executive producer says “the brand is back, bigger and better. It’s now well packaged to provide the best of quality programming that is 100% proudly Nigerian”.
Kwame shed more light on the need for the retreat and re-emergence of the brand with plans for the future.
“Nigezie, the all music station will continue to be a yardstick for quality entertainment and become a platform for effective self expression for thousands of creative people within and outside the country, with prime programs such as E-xtra tear rubber and Nigerian Top 20. The channel will still showcase the positive mental attitude, tenacity and vision of the Nigerian spirit”.
“Since the inception of the brand in 2004 with Global Sounds, Virtual Media Network has been in the forefront of the entertainment and lifestyle scene in the country by helping to redefine urban contemporary youth culture and serving as a social change agent for promoting the uniqueness of the Nigerian spirit, this it did for the past years prior to its pulling out to repackage itself”.
“The company is now strategically positioned and scheduled with nothing less than the best of contents that will help to project the brand to the world. In the actual fact, VNM has put itself in a position that has made it and the contents they provide to be exportable even beyond the shores of the continent, Africa.