FORD Motor Company (FMC) Director Export Operation and Global Growth Initiatives, Mr. Hal Feder has described Nigeria as a very important market for the company.
Mr. Feder who visited Ford dealership in Nigeria, Coscharis Motors, recently with Mr. Michael Crowley, Director Sales Operations Export and Growth Operations, said that Ford has been on the move after its restructuring.
The visiting Ford Directors expressed confidence in Coscharis for setting up Utra Modern facilities for the brand in Nigeria, saying that the facilities are encouraging. They also commended Coscharis for increasing Ford market share in Nigeria, promising to be more aggressive in their marketing.
Feder explained that they would like to grow their market share in Nigeria to 10 per cent from the current 6.7 per cent.
He attributed Ford growth in Nigeria to the launch of new products like the Ranger, Edge, Explorer and Figo, adding that the new Figo and Ranger are very important vehicles for the Nigerian market.
Said he “Our growth is as a result of combination of new products and we have lined up array of products for the growth.
He disclosed that a new Ranger will soon join the market alongside other exciting models from Ford, adding that they have carefully tropicalised the products they bring to Nigeria because of certain challenges.
“The road here can be very challenging and our engineers are equal to the task,” he said.
The Ford Director also noted that Ford would take advantage of the country’s huge population to grab more market share in the country, adding that the future of Nigeria’s automobile market is very bright.
“The future of Nigeria auto market is very bright with over 150 million people and we are encouraged by the policies in the auto sector.” We see the market as getting more important as we go into the future.
Also speaking during the occasion, the President of Coscharis Group, Dr. Cosmas Maduka pledge to redeem the promise the company made to Nigerian when they started the Ford dealership, promising to set an auto plant when the time is ripe.
“If you remember the commitment we made in Abuja, we said we will create joy for our customers. That we will give Nigerians the key to joy and let them ride on it,” he said.
Continuing, he said “when you buy any product from Coscharis, you have bought peace of mind because we offer the best quality. It is exciting to me that I want to give the customers the key to a good investment, Ford.”
He however commended Ford for the interest it has shown in the Nigerian market. Ford, he said is creating an institute to train young Nigerians as a way of giving back something to the society.
“Even when we make money from the country, we give back something to the society where we operate,” he said.
He however predicted that Nigerians will become very wealthy in future if it sustain democracy.
“If Nigeria can sustain democracy for the next eight years, people like me, Dr. Maduka will become wealthy.”
“To me, we have not even scratched the surface in the sector, because we are targetting sales of 100,000 units of Ford annually. With this we can set up a plant. Setting up a Ford plant in Nigeria is feasible but the sales must support it,” he concluded.