As the phenomenon of global village continue to evolve, international digital marketing and advertising consultancy with presence in New York and Lagos, Webliquid Nigeria, is partnering with Phillips Consulting Limited to offer the Nigerian market viable opportunity for professionals to catch up on digital marketing in Nigeria.

Founding Partner, Webliquid, Mr. David Shiell made this known during a press briefing put together by both organizations to formally declare their partnership.

Shiell explained that people’s ability to communicate, do business, and socialize is now being driven by the power of technology which serves as a funnel that exist through which brands and individuals can intimate clients and the public about what they are doing.

This, he stated is different from traditional advertising which is linear and does not give room for a 2- way communication process.

He stressed that the company can re-segment, re-target and can post topics that are important customers, which is different from someone putting a poster or handbill which does not have the inherent ability to elicit and monitor feedback.

Digital and e-commerce evolved due to the need for communication, distribution, commercial technology, and client’s need to help in addressing the issue of online marketing not just putting up an advert online but engaging the target market in the process.

Shiell added that Digital marketing is on the rise and clients need the expertise of a digital marketing expert, because it is a complex market that needs a 100% dedication regardless of the marketing niche clients may have chosen.

In the same vein, Mr. Foluso Phillips, Executive Chairman and founder of Philip Consulting explained that the euphoria that comes when people are introduced to an unknown innovation most at times end in frustration.

“What they do is just throw into the pool anything without real thinking, no real strategy and no real understanding in terms on how some of these tools can deliver real value to them, and that is why such a strong partnership with Webliquid and Philip Consulting is imperative. One of the things we do not yet appreciate as a nation and as a people in terms of our culture is this very powerful means of communication.”

Webliquid lives at the intersection of technology and consumer behaviour, helping clients engage customers and generate profit, while combine consulting services with advertising strategies, tactics and communications to facilitate better decision making and generate greater ROI.