Renowned British automobile brand, Morris Garages (MG) has  joined teh growing number of automobile brands in the country courtesy of  Coscharis Motors, a leading automobile marketing company which also represents BMW, Land Rover, Jaguar and Ford, in Nigeria.

Presenting the MG models to members of the Nigerian Motoring Press over the weekend in their Victoria Island Lagos office, Mrs. Helen Alechenu, Deputy General Manager Coscharis Motors described the MG  as typical British brand, through manufactured in China by SAIC Motors.

According to her, Morris Garage, not only boasts of a history spanning over 87 years but had held titles as the fastest vehicle in the world, best-selling vehicle in the world and the best Sports car producer, among other titles.”
Continuing, she said “The MG, as the best representative of the United Kingdom automobile industry, has significant leverage in the United States Sports Car Market, hence MG brand history is the Chronicle of the world automobile industry.

The Deputy General Manager who ones had a stint in the BMW, Land Rover and Ford sections of the Coscharis Auto Group, explained that the MG models being introduced into the market are comparable to the Japanese and Korean models.

“With five beautiful models, that cut across the different auto segments, the MG models look good to give the Japanese and Korean brands a good fight in the Nigerian market,” she said.

The MG models available in the country include the flagship sedan, MG 750, as well as MG6, MG 550, MG 350 and MG3.
Produced in China by SAIC Motors, a leading auto manufacturer in China which produced and sold over 2.725 million vehicles in 2009 alone, the MG models still boasts that British touch in terms of design, comfort, safety  and performance.

SAIC Motors acquired the MG brand in the late 1990s and is listed in the famous Shanghai Stock Exchange and is now the largest listed vehicle-making corporation on the Chinese A-Share Stock market.

Responding to reporters question, on how durable are the MG models, the executive Director, Coscharis Motors, Mr. Raju Sawlani explained that the MG models are of British origin just like the Land Rover and Jaguar models but produced in China.

“This is a different  brand. It is of British origin and the quality remains the same with the original MG that held the automobile world spell-bound for several decades.” According to him, customers should also look at the company behind MG in Nigeria which is Coscharis Motors, a company known for quality.

“The people behind the brand is very important. We didn’t just jump to take the Chinese brand, we went for the best, and a brand that will not disappoint. We took a brand that is ready to support us with good after sales and give us good warranty and we are going to run it with the same passion that we run our other brands like the BMW, Land Rover and Ford in Nigeria”, he said.

On their readiness to make the brand acceptable in the market Mr. Raju said “Our facilities speak of our preparedness. We have expertraits engineers from China to support our Nigerian engineers coupled with our state-of-the-arts workshops across the country including Lagos, Uyo, Abuja, Enugu, Kano etc, and we are still expanding across the length and breath of the country.

The Flagship MG 750 is  the extraordinary classics and outstanding values of this car position it as the flagship of the entire MG brand. Its numerous high-end configurations comparable with any luxury car give it a superb driving and passenger experience. Its unique exterior design remodels the classic and portrays the amazing enjoyment of an essential premium luxury car with a budget of an economy car.

The MG 750 exudes efficient and low consumption of kinetic energy with extraordinary enjoyment of carefree driving and steering. This is made possible by the Kavachi 1.8T all aluminium turbo-charged and high performance 2.5L V6 engme.

Security-wise, it features the third generation innovative and reinforced UHSD body; intelligent all-round airbags, SCS intelligent active safety control system, intelligent two-stage height adaptive three point seatbelt and an intelligent tyre pressure monitoring system (TPMS).  Its comfort technology contributes to fantastic driving and passenger experiences.

With a rear dual high defInition 7-inch LCD stand alone display, the MG 750 boasts of a dual-display multi-functional and multilingual intelligence driving menu management system including a pneumatic thermostatic three-dimensional massage seat.  It has a body that is classically British styled (Cigar Shaped) with a five-tier intertwined tail lamp cluster and a 2849mm luxury E-class wheelbase.

The new style air-inlet grille ensures adequate engine heat control as well as the capacity of the car to surge forward easily while accelerating.