By Theodore Opara
Barely five weeks to the kickoff of the 2011 Abuja Motor Show, the organisers, BKG Exhibitions has disclosed that they are already having a full house based on the number of participants that have indicated interest to be part of the show.
According to the managing director of BKG Exhibitions, Mr. Ifeanyi Agwu, automotive dealers and financial institutions in the country are jostling to secure prominent spaces at the Eagle Square in the federal Capital Territory (FCT), the venue of the 13th Abuja Motor Fair scheduled to hold from October 12 to 20, 2011.
The managing director of BKG Exhibitions, Mr. Ifeanyichukwu Agwu who disclosed this at a press conference said this time his company is partnering a Turkish firm Senexpo to make the event a memorable one. He further disclosed that arrangements have been concluded to partner Cable News Network (CNN) to make this edition the biggest Abuja Motors since its inception thirteen years ago.
The organisers listed Lanre Shittu Motors (Mack, Yutong brands), Toyota Nigeria Limited, Dana Motors, Weststar Nigeria (Mercedes-Benz), Alliance Autos, Nissan Asian Motors, Tata West Africa, PAN Nigeria, Stallion Group, Diamond Bank Plc, IBTC, among companies that are already jostling for ample space ahead of the event.
According to the BKG Exhibitions boss, the fair will record the highest number of participants this year. He disclosed that the Vice President Namadi Sambo and some members of the National assembly, and state governors would grace the occasion, adding that auto shows are the fastest means to grow the nation’s economy.
He charged state governors to take advantage of the forum to direct investment and investors to their respective states, which could accelerate their socio-economic development.
According to the managing director, this year’s event promises higher turn out as virtually all the auto dealers in the country, financial institutions, and some foreign firms have indicated interest.
“The partnership is going to help everybody,” he said, adding that many firms had confirmed their participation at the exhibition.
“It’s going be a full house; the banks are coming too,” he said.
Agwu said the company decided to move the date of the event from the early part of the year to October because of the weather, which adversely affected attendance and participation in some previous editions.
According to him, one of the major highlights of the event is the managing directors’ conference night, where the chief executives of participating firms will interact and speak on their products.
He also spoke on the specific benefits of the motor show to the auto firms.
“The fair is what will direct people to your showroom. It brings out people, who ordinarily are not ready to buy vehicle, to show interest in your business. “And as a major marketing too, the show offers you an opportunity to reach out to both known and unknown customers,” he said.
Agwu stressed that trade contacts and deals sealed at the fair could subsist in many companies for more than six months after the show had ended. He, therefore, urged auto firms, banks and other companies participating at the event to send quality representation and products to the fair if they must make lasting impression on visitors and new customers. He also called on relevant government agencies to participate actively to boost their programme and improve the economy of the country.