Procter and Gamble has launched its Oral-B Pro-Health toothpaste into the Nigerian market.
According to the company, the toothpaste is the product of over 15 years of research and development, enabling it to deliver unmatched benefits to users.
Mr. Manoj Kumar, Managing Director, Procter and Gamble, Nigeria, said the introduction of the product was driven by the need to have a truly, all-round protection health toothpaste in a market surrounded by basic fresh breath products.
According to him, “Oral-B Pro-Health contains an anti-bacterial fluoride technology based on Stannous complex, a new compound which is clinically proven to prevent tooth sensitivity, provide protection from tooth holes, limit bacterial build up, prevent tartar build up and reduce gum problems. In addition, the product whitens teeth and freshens breath.
“We are so pleased to launch this revolutionary toothpaste in Nigeria. Oral-B Pro-health is no ordinary paste. It delivers protection on important areas of oral health. We are confident consumers will see and feel the difference when they try it. “
Kumar pointed out that “P&G is committed to the oral care category in Nigeria, and has clearly showcased this with the introduction of Oral-B Pro-Health toothpaste.”
Speaking, Mr. Cletus Onyebuoha, Oral-B Brand Manager for P&G, West Africa, said, “There has been little breakthrough in the toothpaste category for some time in Nigeria. Many of the products on the shelves have had the same formulation for over twenty years, but we know that our consumer needs have changed and that they want more from their toothpaste.
They need toothpaste that can offer them more protection from their sensitivities and cavities. They want whitening plus more of a dentist level of cleaning. They are prepared to pay a little more for something that really works.”