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Nutrition: Astymin launches Brilliant Kids Programme in Lagos

By Sola Ogundipe & Chioma Obinna

The measure of a child’s performance in school can be seen on a report card. But one major influence on that performance that can also be measured is the child’s diet, nutrition.

Studies have shown that children who get better nutrition have better grades and less problems at school than those who have poor dietary habits and low nutrient quality.

• From left; Oladimeji Oduyebo, Corporate Services Manager, and Mr. Ola Ijimakin, GM Marketing (centre), both of Fidson Healthcare Plc, with Mr. Oshoke Ayebae, Head, Business Unit, Charak Limited a subsidiary of Fidson Healthcare plc,During the Press Briefing of Astymin Brilliance rewards at Fidson Healthcare Plc, Head Office Lagos last week. Photo by Bunmi Azeez

Bye and large, nutrition is important to the overall health of a child. Proper nutrition is said to prevent many medical problems, including becoming overweight, developing weak bones, and developing diabetes. It also ensures that children physically grow to their full potential.

Unfortunately, despite the importance of nutrients in a child’s life, parents have continued to pay lesser attention to their nutrient needs, rather they have shifted attention to tuition fees and others financial requirements.

However, to promote excellent nutrition in children as well as reward academic brilliance and expand frontiers of learning, Fidson Pharmaceutical Plc, one of the country’s leading pharmaceuticals has kicked an educational project tagged, “ASTYMIN Rewards programme” in Lagos.

The programme which is billed to hold for the first time on 30th July, 2011 at the Grange School, Lagos is aimed at bringing together the best graduating pupil from over 150 schools for a time of extreme fun and thrill.

According to General Manager, Marketing, Pharmacists, Ola Ijimakin who disclosed that Astymin has partnered schools and educational institutions in the advancement of academic pursuits in the last 15 years said the programme was to address the growing erosion of the need to appreciate intellectual values and reward academic brilliance.

“In a world where kids are getting increasingly addicted to high – tech electronic games and computerised distractions at the expense of books, a reward platform that celebrates youngsters that have displayed brilliance cannot be overemphasized.”

He also added that “The brand supporting the children in all their academic endavours is a brand promise that must be delivered at all time.

Children need varied assistance, monitoring and mentioning at every phase of their academic development and this is a very strong value of the brand of Astymin.”

Ijimakin said the initiative would propel parents, school authorities and teachers alike to put in extra effort in brining out the best from their pupils since they know that any child on the hall of fame list personality or glory will rub off on the family and the school at large.


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