By Yemisi Abah
Over the past few years, local fabric has been undergoing a dramatic revival, with more and more Nigerians returning to their traditional roots and choosing Ankara fabric over the other choices available to them. What is most exciting about the resurgence of Ankara, is that it is not just the older generation who are choosing to go local, the younger generation has also seen the beauty and variety that is available to them in Ankara and are adapting its use to suit their modern lifestyles.
To tap into this trend, some manufacturers of Ankara fabric have decided to inject a sense of the “modern” into their fabric, using bright colours and eye-catching designs to appeal to both younger and older generation. Da Viva, one of the leading brands of “modern” Ankara, has a very large following which cuts across the generations.
Mrs Anastasia Undie-Adie, the Manager of the latest Daviva shop located at Opebi Street, said since the shop opened, they have gained a wide range of customers of all ages.
The new Daviva shop on Opebi Road is indeed a testament to the fact that Ankara fabric has really stepped into the modern age. The layout and design of the shop can be favourably compared to any shop on the high streets of London or Paris. Beautiful fabrics of all colours are creatively displayed on spot-lit shelves of polished wood
Apart from our fabrics, there are Ankara shirts for men and dresses, skirts and tops for ladies.” Mrs Undie-Adie said, showing me some lovely dresses in vibrant Ankara print. These days there are lots of fun edgy designs you can make with the Ankara fabric, you can make it into the traditional iro and buba, a skirt and a blouse, a baby doll dress or a jumpsuit, all of which will turn out glamorous with the right accessories.