Electronic Media Con-tent Owners Association of Nigeria (EMCOAN) is seeking collaboration with the Advertising Practitioners Council of Nigeria (APCON) to stem what it described as anomaly and frustration in their practice.

Mr. Wale Adenuga, president of EMCOAN made this collaborative move when the association paid a courtesy visit to APCON to enlist the regulatory body’s support in establishing a formidable broadcast industry where cultures, traditions and social values can be upheld and showcased to the benefit of the Nigerian viewers.

Adenuga, while speaking with the APCON Registrar, said the visit was to fight for the right of independent producers who are currently maltreated by some stakeholders in the advertising industry.

While lamenting EMCOAN’s ordeal, the president said: “The Radio/TV stations have frustrated us by making our members to produce programmes and pay for the programme which the stations use to entertain their customers.”

Adenuga who said EMCOAN is made up of all independent producers, appealed to APCON to support them in changing what he called anomalies in how stations denigrate and frustrate them in practice of a profession they passionately love.

Responding, Alhaji Garba Bello Kankarofi, APCON Registrar, noted that what the association pointed out were issues he was conversant with, working as a broadcaster. He pledged to use his experiences to advance the cause of EMCOAN to APCON Governing Council and the new APCON Committee on Advertising Practice Reforms (ACAPR), whose mandate is advocating best practices in advertising. He told EMCOAN that media ownership is changing and he believes that the emerging scenario will definitely change the relationship between independent producers, media owners as well as advertising agencies.