Dis 'N' Dart

May 7, 2011

Re-brand yourself

With Florence Amagiya

The following conversation I eavesdropped ensued between a man and his wife as l went to visit them in their home. The woman at the end of the exchange felt this humiliation of her life.

Wife: Where are you going to looking this way?

Husband: A friend of mine is opening his house; he is hosting us his friends to a house warming party.

Wife: House warming party and you are not taking me with you?

Husband: Take you where? Have you seen any man taking his mother to a party?

Wife: How did l become your mother? Is it because l added a little weight?

Husband: Little weight? Is that what you call this? Don’t worry yourself, add some more and while doing it please continue to wear your crazy woman’s clothes.

Wife: What do you mean my husband? Are you also saying that l don’t dress well? Do you expect me to dress like a single lady still searching? I am a married woman for God’s sake.

The way and manner most women dress these days is shocking and while at it, they want to eat to obesity. While doing that, they carry themselves as though the next level after marriage is death. They seem to think that obesity is an evidence of living well and that if you don’t take care of your body, then you are faithful to your spouse. What makes you think cleanliness and discipline amounts to unfaithfulness?

At another scenario, a supposed beautiful young unmarried woman is angry that at her age she is not married and she is not in a relationship, whereas she is so big that each time, she has a date with a new guy, he runs away the following day. Who do you think wants his mother for a wife? She wants to know why men run away from her. She wants to meet somebody that will love her and be there for her.

In my little knowledge, when things are not working well for you, it could be as a result of what you have done or what you are not doing well. First and foremost, what should we do to make our lives better? Why shouldn’t a married woman take care of herself and looks? What’s wrong if she is still cute even after her children? Why should you allow yourself to become so big or should l call it so fat to the extent that you are looking older than yourself? And yet, you want a fantastic husband for yourself? What has re branding yourself got to do with all these issues?

Rebranding is the creation of a new name, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. You can re brand yourself by loosing a little weight, or by paying more attention to yourself. Dress better, don’t forget that the way you dress you will be addressed. Nobody is talking about exposing our bodies to look better; we are talking about our presentation. Some women even go to the extent of tying wrapper on their chests for ‘good measure’ yet they want their husbands to be home 24 hours a day?