This year’s edition of INDABA, Africa’s top travel exhibition, which is expected to see more exhibitors than ever is gathering momentum in as more than 13,000 international visitors and worldwide media will descend upon the Inkosi Albert Luthuli Convention Centre in Durban on May 7th, to check out South Africa’s latest travel and tourism innovations.
INDABA which is regarded as the third largest tourism show in the world is SA Tourism’s biggest annual event showcasing all aspects of South African tourism.
The management of the event was recently taken over by Witch and Wizard Creative, which is a new name for the same team who successfully managed the event under the Kagiso Exhibitions banner for the previous six years.
Commenting on these latest developments, Zaida Enver, Chief Operating Officer of Witch & Wizard Creative revealed: “Winning the SA Tourism tender for INDABA is a huge feather in our cap as a newly formed, relatively small exhibitions company. But, we believe we were awarded the tender because of our past success and confidence in the continuity of the management team.
”Given its importance and prominence, we are therefore highly aware of the responsibility on our shoulders to ensure that the success of INDABA continues unabated in the future; we have raised the bar and will continue to do so,” she adds.
Previously over 2,300 exhibitors took part at INDABA and Enver believes that there is still room for further growth in exhibitor numbers as the country’s tourism industry continues to grow, especially on the back of the Soccer World Cup.
The new INDABA management team will offer exhibitors a wide range of complimentary services from other group companies such as audio visual production, public relations, set building, equipment hire, hiring of celebrities and entertainers and event management, all of which form part of the group’s existing services.
“In addition to the professional management of the INDABA event, exhibitors can now plug into a seamless range of ancillary services to ensure that their exhibit receives maximum attention from visitors” says Enver.