Baby face actor Desmond Elliot is currently adorning the silver screen across the continent, as part of a DStv campaign strategy to promote the pay-television’s latest High Definition PVR decoder.
Desmond
Elegantly dressed and speaking straight to camera, the star of such hits as “Save My Love” is clearly enjoying to explain all the ways in which the decoder is a great way to manage his love for sport, music, series, movies and amongst others .
According to MultiChoice Nigeria, Managing Director Joseph Hundah, the spot came to life as part of an on-going education campaign by DStv to keep viewers updated on the latest technological advancements.
“It was very important to us to ensure that viewers understand the machinery, how completely simple it is to use and what a difference it can make to their television viewing experience. It will transform the way many people consume television and similar devices have enjoyed huge success internationally.
You really do control what you want to watch and when you want to watch it! Desmond, a true Nigerian legend, was the ideal person to communicate the benefits of this remarkable device, in a manner that was fun and engaging but very serious as well – he’s a huge icon and is absolutely the right personality to showcase what is a very dynamic, incredibly useful decoder.”
Hundah goes on to say, “Others who were used in this campaign included Channel O sensation Kabelo – another bright, talented, successful personality who is also well loved by audiences.”
DSTV mobile excites consumers with innovative mobile TV
DSTV Mobile is set to deepen consumer experience of the brand through value delivery. General Manager, DSTV Mobile, Nigeria and Ghana, Mayo Okunola, said, the brand has adopted strategies to continually engage the consumers and meet their yearnings and aspirations.
He said it is the desire of DSTV Mobile to make the subscribers experience the innovation, combined value and service quality.
Okunola said, there is a quality programme contents to satisfy the needs of the consumers and give them exciting experience. “It is in the light of this that DSTV Mobile offered free subscription service since inception a year ago. This is to bring first of its kind service to Nigeria.
There was a need to educate Nigerians that it was possible to watch TV on phones he said. This is the edge that the DSTV Mobile brand has brought to the Nigerian market.
“However, From June 1, DSTV Mobile will start charging subscription fees. It allows for collaborative network with other mobile service providers. The consumers have had a good feel of the brand for over a year. It is indeed a value chain to consumers through our partnership with MTN and Glo. Now, we are taking a new different approach after subscribers have experienced the service”.
According to him, “DSTV Mobile is an evidence of Nigeria’s rising profile as one of the fastest growing markets for technologically advanced services and applications. We demonstrate the convergence of broadcasting and telecommunication and operates on Digital Video Broadcast_Handheld(DVB-H).
This is a mobile broadcast technology that allows for the digital terrestrial broadcast of live telecom and audio channels to a cell phone. DVB_H allows subscribers to watch crystal clear live TV with outstanding sound quality. We have different technology that is used for mobile TV.
We sat down and took a closer look and DVB-H started out. Projections made shows. It is better. In terms of what we have DVB-H makes sense. It is the best one we can leverage.”
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