BY PRINCEWILL EKWUJURU
Nigerian Breweries (NB) Plc, maker of Gulder Lager beer said it’s set to reward its  consumers through a National Consumer Promotion (NCP), where consumers stand a chance to win 24 brand new Honda Accord cars, as N7.2 million is expended.

Mr. Yusuf Ageni, Corporate Affairs Adviser of NB, speaking at the press conference prelude to the NCP, described the promo as a Consumer Loyalty Reward programme.

Ageni explained that the promotion will be crown cork-based and there would be two categories of winning crown corks. These are: the instant winning crown corks and the differentiated code crown corks.

Ageni urged consumers to buy and open a bottle of Gulder made from carefully selected ingredients; the finest of hops, premium barley and the purest of waters, look under the crown cork, to stand a chance of winning any of these fantastic prizes.?

He further assured the eventual prize winners of the ease of redeeming their various prizes. According to him, the Gulder brand has made provision for 1,200 redemption centres across Nigeria.

?We have also gone the extra mile of making provisions for mobile redemption vehicles to ease redemption of prizes.

Our plan is to make prize redemption very easy.? Ageni said.

The Gulder National Consumer Promotion will commence on April 2, 2011, and last for eight weeks. The draws through which eventual winners will emerge, will be held in different bars across Nigeria, and broadcast on major television networks.