Following its resolve to ensure that Nigerians relive happy moments in their lives after unveiling its new look and pay-off line “Sharing happiness” The Maltina website which was dedicated specifically for that use has recorded close to two million visits. The site was opened about a week ago.

Modalities for participation, according to Mrs. Ngozi Nkwoji, senior brand manager, Maltina is quite simple and straight forward. “All a consumer need to do is to take a snap shot of themselves, family members and friends while they are sharing happy moments. The photos can range from graduation, birthday party, beach outing etc.

They are to upload such photos on the Maltina site, give a brief description and submit. A confirmation mail will then be sent to acknowledge receipt.”

Nkwoji stressed that the best “Happy Moments” will be selected and the owners will be contacted through phone call where they will have the opportunity of connecting with Nigerian celebrities in the spirit of sharing happiness.

This move is in line with the brand’s resolve to further strengthen its leadership position in the Nigerian malt drinks market. The new look and pay-off line are both part of a brand proposition rejuvenation process designed to ensure Maltina remains connected to the sophisticated and savvy 21st century Nigerian consumers.