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NBC to sanction TV, radio stations broadcasting negative campaigns

By Ben Agande
ABUJA—The National Broadcasting Commission, NBC, has said that it would revoke the licenses of any radio or television station that allowed its medium to be used for negative campaigns or denied opposition politicians access to their media.

Addressing a press conference in Abuja, the Director General of the commission, Mr Yomi Bolarinwa, said broadcasting must be a tool for the promotion of national unity and must not be used to exploit the vulnerability of the country.

Bolarinwa also decried the  disregard for the broadcast code by broadcast stations,  noting that “in the last one month, all jingles running on our broadcast stations are in contravention of the Nigeria Broadcasting Code, because they all carry the logos of their parties, and yet they are single individuals contesting for positions within parties and not yet the party’s candidate.

“These jingles must, therefore, be re-edited to reflect this reality.”

He noted that “in their desperation to get attention, some politicians are willing to do virtually anything.
“This situation places a great temptation before broadcasters in the course of performing their duties. That is why the commission deems it necessary for broadcasters to re-boot and synchronize in order to perform at optimum.

“We must appreciate the power of our media and the vulnerability of our people, mostly due to widespread illiteracy and the ever increasing activities of mischief makers who exploit the many differences in our country to cause disharmony and chaos from which in some cynical way, they hope to achieve their selfish objectives.

“We, broadcasters, must shine our eyes so that we are not turned into weapons of destruction instead of tools of development.”

The NBC Director General emphasized that “negative campaigning has absolutely no place in our electoral system.
“It is what it is: Negative. It is contrary to the objectives of politics in Nigeria and Nigerian broadcasting.

“For the 2011 general elections, negative campaigning is not acceptable. The commission will not tolerate it, and will not hesitate to deal firmly and decisively with any station that goes contrary to the provisions of the laws of the land.”


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