By Providence Obuh
Skye Bank Nigeria Plc has introduced “Skye Priority Banking Product” to the public.The Group Managing Director Mr. Kehinde Durosinmi-Etti, said that the Skye Priority Banking offering would serve as a vehicle for attracting and servicing customers in the mass affluent consumer segment of the Retail market and contain a suite of products to serve this purpose through multiple touch-points.
Durosinmi noted that the new Skye Priority Banking platform is a means to further reinforce the established tradition of the bank in affecting its customer’s lives positively in various ways ranging from financial support to enhancing their Lifestyle.
“this is part of the Bank’s YES! promise and the Priority Banking offering is another vehicle to deliver this”
In furtherance, the General Manager, Retail Banking Group, Madam Arinola Kola-Daisi disclosed that, the product has something for various groups, from the middle-class salary earner to the Corporate Executive to Professionals who interact through Club as well as Cooperative memberships and residents of high end Estates.
Daisi said the Skye Priority Banking value offering is hinged on three main pillars of commitment; Personalized Service delivery, Lifestyle Benefits and Financial Advisory Services.
“The personalized service offering is currently delivered by a team of dedicated Priority Banking officers in key high street branches located in cosmopolitan cities where the bank maintains a presence. These Priority model branches will also provide fast track cash withdrawal and loan processing services for its Priority Banking customers”.
She said the SPB lifestyle benefits will include a free one year membership of one of the world’s most prestigious travel clubs, for operators of its prestigious Skye Select product account, adding that this enables them to travel on economy class while still enjoying some of the benefits associated with business and first class travel, however, a Skye Priority Customer can migrate his or her pre-paid telephone line to a post-paid line with cheaper tariffs without going through the pre-qualification hassles usually associated with getting a contract line.
According to her the Priority Pass card allows the bank’s customers access to over 600 airport lounges in major international airports all over the world.
She submit that among the various products in the Skye Priority Banking suite are Skye Select, Priority Fixed Deposit, Enterprise select workplace banking and skye visa Gold card.
“Another value offering is that all Priority customers get free and regular financial advisory service through the bank’s quarterly Priority e-newsletter which deals with various aspects of life as it affects the middle class, covering themes ranging from ‘Retirement Planning’ to ‘Saving towards Children’s foreign Education”