Procter & Gamble has launched a new and  upgraded formulation of its detergent brand; Ariel.
According to officials of the company, the new Ariel is the best ever formulation yet, and contains an upgraded and more effective enzyme cocktail that gently removes many tough stains in one wash to give brilliant cleaning results.

The product was endorsed by  Nollywood stars, like Bukky Wright, Ngozi Ezeonu and Saratu Gidado in an event at the Eyo Square located in Idumota market in Lagos.

Speaking,  Mr. Godwin Harrison, Brand Manager, Laundry, P&G West Africa at the unveiling of the new Ariel Prozim, said the product uses an upgraded technology with increased enzymes and polymers that remove tough stains even more effectively in just one wash that most detergents can’t remove in two washes. And these, he said, include tough stains from food, chocolate, coffee, wine, fruits, make up and ink.

He disclosed that P&G invests about $2 billion globally in Research and Development every year to develop new improvements in products and deliver to consumers, products which meet global quality standards. “Since 1837, P&G has built a heritage of touching consumers’ lives across the globe with brands that make everyday life a little better; now and for generations to come and we remain committed to improving the lives of world’s consumers. We respect our Nigerian consumers and from listening to them, we use the latest technology to deliver superior products that meet their needs, bringing world class standards to the Nigerian market.” he said.

He noted that since Ariel was introduced in 1967 as the most advanced consumer detergent of its time, the brand has grown to become one of the world’s largest selling detergents, used in the washing of more than 300 million pieces of clothing every day around the world.

“We first launched Ariel in Nigeria in 1998 and started local production of Ariel in 2006. Since then, it has been a continuous upward trend of innovations and improvements as we continually provide Nigerians with the best quality products always.

With Ariel Prozim’s “ONE WASH” promise, consumers can be certain they are making smart choices when every naira counts and they would spend less on detergents, spend less on water and clothes last longer, as they do not go through the stress of repeated washing.