THE Director General of the Nigerian Tourism Development Corporation (NTDC), Segun Runsewe, has expressed satisfaction over Nigeria’s participation at the World Travel Market (WTM), an annual travel trade exhibition recently held at the ExCel Centre, London, as he described the country’s performance as the best in the last four years.
Recounting the gains of the country at the expo, he said one of the major highlights was the signing of a deal between NTDC and the Association of British Travel Agents (ABTA), a British based travel trade association and that of having Nigeria tourism being promoted on the Chinese website in the country’s language.
Runsewe said with this new partnership, Nigeria is sure of enjoy an improved image and marketing blitz within the United Kingdom, Ireland and European markets, areas where the influence of the body are felt. The aim of the deal, he said is to promote packages from Nigeria to these markets through the widespread membership of ABTA.
ABTA, which was formed in 1950 by 22 leading travel companies in the UK, has a widespread membership of over 1, 351 with over 5, 700 outlets and it is the largest travel association in the UK with it members providing over 90 percent of the foreign package holidays in the UK.
Affiliated with the Federation of Tour Operators (FTO) in July 2008 to form one of the biggest travel associations and distribution chain in the UK, it main aim is to maintain high standards of trading practise for the benefit of its members, the travel industry at large and the consumers that they serve and to create a favourable business climate as much as possible for its members.
The DG also disclosed that Nigeria is high on the Chinese market as promotional materials and information about the country’s tourism industry are now available in Chinese language and being rigorously promoted through its website.
He said this new development is a fallout from the partnership arrangement entered into by the two countries tourism authorities not too long ago. With Chinese out-bound tourists’ interest in Nigeria’s cultural products on the increase, he said that NTDC is latching on this to promote the different aspects of the country in the China.
He believes that the new initiative would further boost Chinese desire for the country as they now have materials and information on the country right at their finger tips, adding that NTDC would build on this to develop the market.