By Moses Nosike & Carol Arhere
The foremost and biggest quick service restaurant chain in Nigeria, Mr. Bigg’s, has begun a rebranding process aimed at delivering increased value to her numerous consumers.

Mr Bigg’s, the flagship brand of UAC Restaurants, has been in existence for over 24 years and is still the leading fast food chain in the country in terms of spread, customer count and turnover.

In order to remain on top and stay ahead of the competition, Mr. Bigg’s is embarking on a project to rebrand and offer its customers more value for their money.

The Divisional Managing Director, Mr. Dave van Rensburg, said at a media briefing at the Mr. Bigg’s Maryland outlet that the rebranding would be total and all encompassing. The rebranding   started in Maryland outlet first because of its strategic position and its proximity to the head office.

“Our reason for being here today is to let you know of the mega transformation currently going on in our Maryland outlet,” van Rensburg said, proudly pointing at the remodeled interior as customers enjoyed their meals in the beautiful setting. “Mr Bigg’s Maryland is robed in new artistic clothing, if you walk up to the counters over there, you will also find out that not only are the meals different, the packaging has also changed, and there’s more to come.”

As a trained chef, van Rensburg knows about good food and he promised that the repackaging, which includes a new ambience, tastier meals, value-added meals, vastly improved customer service, a new logo and new improved  restroom, would be extended to all of Mr. Bigg’s (180) restaurants spread across Nigeria and West Africa in due course.

He added, “After 24 years, Mr Bigg’s is still that trendy and fun-loving brand interested in giving people a happy eating experience, interested in giving families and friends a great out-of-home dining experience.” This is why we continuously create excitement around our brand, through various activations.

; we reward our customers every other month of the year and above all, we create value for our customers through our menu offering and great service.”

Speaking on the new look, the Marketing Manager of this leading brand, Mrs. Nnenna Azuka-Onwuka, says Mr. Bigg’s will take fast food delivery to a new and higher level. “The Maryland restaurant is a prototype of the remodeled of Mr. Bigg’s brand, showcasing the brand’s new look in terms of packaging, new meals and improved customers service etc. we want all our numerous customers and all Nigerians, to know  their new Mr. Bigg’s brand is alive, exciting  and always evolving.”

Responding to questions from the gentle men of the press during the question and answer time, on the reason for the rebranding, the marketing manager says, “The objectives of the rebranding project include reinforcing the leadership position of Mr. Biggs and Village Kitchen, creating a new excitement around the brand and re-connecting with the brand’s primary target-Children and promotes the family bonding.

It is in view of this that the brand will also unveil her new Kiddies offering for children. This will be unveiling on the same Thursday this week at the Maryland outlet.”

Also responding on the use of graphics symbols, Mrs. Onwuka said, “we decide to use strokes of Bs because of the adults and the use of lines because of the children” children get more attracted to lines and symbols and they are one of our major target, she added.

Mr. Biggs as a brand has spread all over Nigeria and Ghana, offering delicious meals and first-class service delivery. Next time you walk into Mr. Biggs in Maryland, take a look at the new and exciting artistic view of the outlet.