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WTM set to generate more travel industry business

Jimoh Babatunde

As the organisers of the annual World Travel Market, the premier global event for the travel industry, has promised that this year’s edition billed for next month will be the catalyst for even more travel industry business deals than ever before, the Nigerian Tourism Development Corporation has also promised to surpass the gains of previous outings.

World Travel Market 2009 led to a massive £1,139 million of travel industry deals, with almost two_thirds (64%) of the Meridian Club members polled stating they expect to conduct a greater amount of business (in monetary value) at WTM  2010 than they did at WTM 2009.

More than a third (34%) expects to conduct about the same amount of business at this year’s WTM as they did at last year’s, with only 2% expect to conduct less business at WTM 2010.

WTM 2010 will be the biggest_ever World Travel Market due to the £165 million expansion of host venue Excel, London. The event has a number of new features to attract new exhibitors including the WTM Sports Pavilion and the first exhibition floor WTM Technology Presentation Theatre.

Six out of ten Meridian Club members expect to sign more business deals with a greater number of exhibitors at WTM 2010 than they did at WTM 2009.
World Travel Market Exhibition Director Simon Press said: “World Travel Market is all about facilitating business between exhibitors and the industry’s senior buyers in the WTM Meridian Club.

Meanwhile, the Director General of the Nigerian Tourism Development Corporation (NTDC), Otunba Olusegun Runsewe has disclosed that the corporation is set to surpass its previous outings as they are set to make a lasting impression at the fair.

He said “Nigeria’s stand last year was an unprecedented bigger pavilion, which overshadowed many other countries within the African arena. The vibrant and colourful stand has the complement of a unique Nigerian national dress code that delivered new tourist trade relation with would be investors in the tourism sector.

Otunba Olusegun Runsewe said Nigeria showing at this year’s edition will wow participants as they are storming London with the best of Nigeria promotional materials as this is a continuation of our golden jubilee.

The NTDC’s boss said they are going there with the private sector to let the world know that we are an important tourist destination. “Nigeria has progressively acquired bigger space. We are taking our rightful position among the comity of nations. So, we came here to actively promote and market as a destination.


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