It began with a cocktail-mixing contest between renown bartenders . In 2008, it evolved to a battle among some of the country’s finest DJs, and in 2009, it advanced to a live music contest between five of Nigeria’s fastest rising urban music artistes.
Now, in 2010, Hennessy Artistry returns with the ‘Like a Bottle’ experience – a three-part collabo project that is set to lift the bar a notch higher in the Nigerian entertainment industry.
‘Like a Bottle’ is a blend between the all-star talents of super-star rapper, M.I, soul-music singer, Nneka, fast-rising lyricist, Iceprince, alternative soul guitarist, Bez, and the King of Afro-Juju, Sir Shina Peters.
The ‘Like a Bottle’ track was produced by Kas. The track likens every artiste’s goal of the ultimate performance to that of Hennessy cognac, and has already begun to make its rounds on the radio airwaves.
Part two of the ‘Like a Bottle’ experience is the music video, shot by Dragon Fly Productions.
The video expresses the smooth style of each of the five artistes, and shows them making their way to the ultimate concert.
The video will dropped on all major music stations last Wednesday, while a special edition ‘behind the scenes’ film has also been created and chronicles the making of the ‘Like a Bottle’ track and video.
The third part of the experience will bring ‘Like a Bottle’ to live concert in Lagos at the Get Arena. Sir Shina Peters, M.L, Nneka, Iceprince and Bez will share the Hennessy Artistry stage, giving unforgettable renditions of their best-known songs, as well as the ‘Like a Bottle’ title track.