In its bids to carve a niche market for itself, NICON Insurance plc has commenced re_branding exercise. Giving reasons why the company embarked on this exercise, it said was to further create innovative ideas that would keep up trend of the moment as well as strengthened its market shares
Mr. Emmanuel Jegede, the Managing Director stated that NICON is offering composite insurance businesses, prompt settlement of claims and runs by experienced management team.
NICON, one of Africa’s leading insurers has been repositioned as a cutting edge insurance supermarket, covering all classes of risks and responding to claims settlement at speed beyond the imagination of the industry’s watchers, he said
Mr. Jegede stated that the company has over 58 branches and Six regional offices spread across the country for easy marketing and effective service delivery.
“We are re_branding in order to imbibed common sense of purpose, unified identity, boost staff morale as well as attracting new business to the company”
One of the major reasons is aimed at creating the brand affinity, reassures it numerous customers and all stakeholders of the brand name.
These changes would provide a road map for its activities and also show where it heading to in future, it added
The vision of any organization describes what that organization wants to become in future, while its mission covers the overall purpose or objective of that company, stressing that all organizational changes must be consistent with its vision and strategic plans.