THE Nigerian Export Promotion Council (NEPC), in its determined effort to promote export and diversifying the nations economy, organised a one-day packaging clinic for exporters of made-in-Nigeria products and the Small and Medium Scale Enterprises (SMEs) manufacturers.
They were called upon to imbibe international standards and trends in packaging and labelling of their products in order to guarantee international acceptability and patronage of these products towards export promotion, economic and national development.
Mr. David Adulugba, Executive Director/CEO of NEPC, made this call in an address to participants at the event held at NEPC Area office in Lagos at the weekend. The Area Controller/director Lagos Area office, Mr. Mohammed Ibrahim delivered the address on behalf of the executive director.
Adulugba who reemphasised the importance of good packaging and labelling in product and export promotion, noted that a good quality product without efficient packaging is as good as a bad product, which lacks both local and international appeal, acceptability and patronage.
He was of the view that since packaging often acts as a product’s salesman in the absence of a marketer, it is therefore an essential element of product development and market promotion.
The CEO observed that product packaging has assumed a wider dimension in today’s marketing world, and that it not only acts as a container of the physical product but also communicates, gives information and sells the product/s, pointing out that most products of the Small and Medium Scale Industries (SMIs), which form a large proportion of manufacturers in Nigeria, are yet to imbibe the culture of efficient packaging like their counterparts in Asia, Northern/South Africa and Middle East among others.