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IDL rewards distributors with N61m

INTERCONTINENTAL Distillers Limited, makers of Chelsea Dry Gin & Squadron Dark Rum, has rewarded its distributors with cash and gift items worth over N61 million

Speaking at the Eastern & Central Regions Distributors Award Ceremony held in Port Harcourt, Managing Director of the company, Engineer Patrick Anegbe, said that the reward was an annual tradition of bringing customers together and appreciating them for their patronage.

According to him, this year’s distributors’ awards differeds from all others as the awards had gone regional , unlike in past where the awards held centrally in Lagos .
He said that the decision to host the show in the various regions was born out of the need to enable the company to meet its customers in smaller units and feel the pulse of the environment in which they operated.
Anegbe said the company was on constant innovations to curb the activities of desperate businessmen who fake the company’s products, and urged the government to stop the activities of unregistered producers.
He said: “There is a lot of faking, and we expect the government to be able stop the small producers who are not registered, even there is no much money in circulation and you find that the big sizes are not selling as much as they want. Infrastructure are bad, we generate our electricity and water.
The government needs to invest money in all these areas to make our business less difficult.”
In his speech, Assistant General Manager, Sales and Marketing, Bayo Oke,  said the company,  had embarked on a lot of strategies including advertising and distribution, to keep its brands alive.

Oke noted that the company had created a team replicated in every depot area to recruit fresh customers and expand its network.

He described the South_South and South_East market as a very robust market with a lot of potentials and that the security challenges experienced in the region had made it difficult for businesses to maximize their potentials, expressing hope that “when peace and normalcy returns to the area so that businesses can boom”.

Highlighting the reward scheme, National Sales Manager, Hope Gbagi,  said the customers received N15.6million in gifts while N46.3million was given to them as cash incentive and thanked them for their steadfastness.
He said winners were adjudged by the volume of their sales.

The winner of the star prize, Sir Matthew Ugwueze(KSJ) of Blessed Mattex Stores, who won a 13KA Mikano generator and N3.1million naira, thanked the company for helping him achieve the feat.

“I feel very great, it is not by my effort, but by the grace of God that I am able to achieve what I achieved today.  With the help of the van they gave to me last year, I was able double my efforts of distribution and secondly I went to the bank to back up my financial muscle, that helped me to achieve this” he said.


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