The season two of the Regal Dry Gin Slam kicks off with leading Fuji musicians Alhaji Wasiu Odetola (PASUMA) entertaining cosumers across key towns within the South-west region. The first show holds at the Cultural Centre, Kuto, Abeokuta.
Confluence Beach Hotel, Lokoja hosts the second show on October 8,while the Afrika Shrine in hosts the Lagos edition on October 23.The Slam train will storm Plaza De Aruna Hotel in Oyo on November 19 while the Ekiti state hosts the show at the Fountain Hall, Ado Ekiti.
The Regal Gin Slam is designed to connect with the consumers and exemplify the brand benefits through the music platform. The Regal Gin Slam will also be a platform to further stimulate the interest of consumers in the brand through fun, excitement and musical entertainment.
The Regal Gin Slam has been a veritable avenue to leverage brand awareness and build brand equity. It aligns with the values of the brand to make consumers have satisfaction and fulfilment.It is also intended to identify with the yearnings and aspirations of consumers who seek avenues to have relaxation beyond their everyday work experiences.