By Princewill Ekwujuru
Before now, the primary objective of businesses was economical, but today, the whole gamut of doing business has changed, companies now align themselves with the realities of the environment as a result of desertification and depletion of the ozone layer which have invariably affected the surface of the earths membrane.
For this reason, government and companies are coming together to fight the above, this in effect to contribute her quota to the going green environment campaign, Afromedia, an Out of Home advertising company in the country is presently raising the bar in cleaner environment with a walk for cleaner and better environment tagged Walkathon, as its Corporate Social Responsibility (CSR) to the society.
The company is celebrating its 50th anniversary with a theme- Be Green. The CSR initiative is skewed to draw public attention to the need for a neat and clean environment. Therefore, the Walkathon is its call to action and the need for Nigerians to begin to take more than a cursory look and pay attention to the environment.
In an event targeted at staff and families of Afromedia, members of board and their families, shareholders, suppliers, clients and government agencies, Walkathon is designed as a communication, CSR and marketing engagement tool to passionately connect Afromedia with its community and promote the need to ‘Be Green’ -neat and clean in all its interactions with the environment.
It is to build a robust CSR engagement campaign across the country to support Afromedia’s desire for Green Nigeria with intrinsic and far-reaching values for Afromedia
Explaining reasons behind Afromedia adoption of environmentally friendly initiative, the group managing director of the company, Mr. Akin Ire Olopade said “the challenges of Climate change and the resultant debates, intervention initiatives and advocacy efforts have also partly informed our decision to chart this course. We realise and deeply understand the urgent need to protect our environment and by so doing, protect our future.”
Therefore, as a leader in the industry, the company is committed to championing the cause of the environment, especially with the global call on Climate change. To drive home this point further, Afromedia has joined the United Nation’s call for tree planting across the globe. The company has selected locations Pan Nigeria for the tree planting exercise.
Speaking further, Olopade says the company is the first to in the advertising industry using solar energy to power its outdoor signages across the country. In his words, “We are pioneers in this business, and one of the qualities of a good leader is to lead by example. As a result, Afromedia is committed and ready to work in partnership with credible agencies set up to help discover other sources of energy.”
Ire Olopade also said that “We are also pleased to announce that wherever an Afromedia billboard is sited, the surroundings would be kept clean and green as is our practice. We have commenced the process of setting up a not-for-profit arm of our group, The Afromedia Foundation which will oversee these corporate social investment (CSI) legacy projects and will be funded by an allotted percentage of our Profit,” he emphasised.
Afromedia has began plans to position the outfit as the best and biggest in Africa with restructuring exercise to better reposition it for the next decade. He said “Afromedia is pleased to inform you of our current restructuring exercise to better position us for the next decade. This will also reflect in our brand outlook and feel. The new Afromedia Plc, as you would know it from the 4th quarter of 2010 will be unveiled at our anniversary gala.”
This exercise would include unveiling of new logo, look and feel of the brand.
The company remains the only advertising relation company quoted on the floor of Nigerian Stock Exchange (NSE).