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MultiChoice launches SMS service options

By Prince Osuagwu
MultiChoice, Nigeria’s leading premium pay-TV provider, has introduced new activation options by short messages (sms) to help subscribers activate or reactivate their decoders after a period of inactivity, or loss of signal.

Segun Fayose, Head of Corporate Communications, MultiChoice Nigeria, said the initiative is to help subscribers activate or re-activate their DStv services after payment of subscriptions has been made and service is not restored. He added that the innovation is a direct response to the yearning of subscribers who would rather use such a service than dial in to its customer service centre.

With the innovation, subscribers can now send an SMS to 30333 using the following format: RA followed by the first 10 digits of their smartcard number to reactivate their DStv decoders.

Fayose further added that subscribers who wish to know their Due Date (expiry date of current subscription) can do so by texting DD followed by the first 10 digits of their smartcard numbers to 30333 for instant information.

To monitor account balance and forestall unexpected disconnection of DStv services, subscribers are encouraged to text BAL followed by the first 10 digits of their smartcard number to 30333.

“MultiChoice promises to deliver quality programming and content and will ensure subscribers have value for their money by having little or no service disruption,” Fayose said. He enjoined subscribers to stay tuned to their DStv, as they are about to enjoy some of the best series on DStv in the second half of 2010 including Big Brother Africa,  Naija Sings, Tinsel and sports.

“Only those who subscribe to view the Big Brother Africa All Stars, which is Season Five of our popular reality show, will have access to it in Nigeria,” Fayose counseled.

“The opt-in service, through SMS, is in keeping with the directive of the National Broadcasting Commission which states that the show should not be screened to homes except where the subscriber expressly asks for the service.”

“To be a part of the 5th season of the Big Brother Africa reality TV show, it is entirely up to you. Simply text “Yes” and the first 10 digits of your smartcard number to 30333 on or before Sunday 18th of July. Subscribers who fail to opt-in before Sunday 18th of July will not be able to watch the show when it kicks off on the 18th of July,” he advised.

The 5th season of M-Net’s Big Brother Africa show returns this year with 14 countries partaking and a grand prize of two hundred thousand dollars for the last man or woman standing.

Big Brother Africa will be available to subscribers on DStv Compact and DStv Premium only. Subscribers on the DStv Family and DStv Access bouquet have the option of migrating to either the Compact or Premium bouquet to watch the show.


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