In line with its brand values of  building solid, stable and sustainable families in Nigeria, Nigerian Breweries plc, brewers of the non-alcoholic malt drink, Maltina has unveiled the fourth season of the Maltina Dance All (MDA) TV reality show.

The MDA is the consumer engagement and experiential platform that the brand deploys to resonate with brand loyalists and the society in general.

The show will bring to fore, the Nigerian families’ essence and values of unity, cooperation, vitality and creativity which is a key component toward achieving national goals and overall development.

Delivering a speech at the unveiling of this year’s event  held at its expansive Lagos breweries headquarters, Mr. Ageni Yusuf, Corporate Affairs Adviser, Nigerian Breweries plc said Maltina Dance All is the foremost experiential and sponsorship platform of the Maltina brand renowned for promoting family values and bonding.

The reality TV show, Yusuf stated, debuted in 2007 and has remained Nigeria’s first and only family dance reality TV show featuring families from various regions across the country. .