Moses Nosike
Nigerian Breweries Plc, brewers of Maltina and other premium brands has announced the sum of N4 million as the total cash prize for the 2010 edition of the Maltina Dance All (MDA) reality TV show which has just kicked off. The first prize winning family will cart away a whopping N2.5 million.

In addition to the cash reward, the brand will also give the winning family a brand new Sports Utility Vehicle (SUV).

The first and second Runners Up will also get N1million and N500, 000 respectively. The show will bring to fore, the Nigerian families’ essence and values of unity, cooperation, vitality and creativity. The MDA is the consumer engagement and experiential platform that the brand deploys to resonate with brand loyalists and the society in general.

At the unveiling ceremony held at its expansive Lagos breweries headquarters, Corporate Affairs Adviser, Nigerian Breweries Mr. Ageni Yusuf, said, Maltina Dance All is the foremost experiential and sponsorship platform of the Maltina brand renowned for promoting family values and bonding. The reality TV show, Yusuf stated, debuted in 2007 and has remained Nigeria’s first and only family dance reality TV show featuring families from various regions across the country.  “It will be recalled that the 2007 maiden edition produced the Onye family; in 2008 it was the Opuwari family that carted away the star prize and in 2009 the nation’s best dance family, were the Ibiams.

Performing Arts in Nigeria (SPAN) and has become the First female Nigerian to be certified in Latin/Ballroom by the IDSF/IDAT in Beirut, Lebanon.”

On what to expect from this years edition of the show, the Corporate Affairs Adviser said it is all about “unbeatable fun and the unbreakable bond that ten families will showcase when they slug it out learning and performing a variety of dance styles in the famous Maltina Dance All Academy.”

He enjoined consumers and Nigerians in general to participate in the exciting show by registering at the regional auditioning centres at Owerri, Benin, Enugu, Kaduna, Lagos and Abuja between 22 July and 6 August 2010 or by registering online at www.maltinadanceall.tv.

Breakdown of the regional auditioning dates show that Owerri and Benin audition will take place on 22-23 July, Enugu and Kaduna will have their turn on 29-30 July, while Lagos and Abuja will come alive on the 5-6 August 2010.