SAMSUNG Electronics has appointed CMC Connect Limited, Perception Managers, as its new public relations firm for Samsung Electronics West Africa.

CMC Connect won the account following a pitch that involved other public relations firms in Nigeria which was conducted in May 2010.
With this development, CMC Connect is tasked with the responsibility of sustaining Samsung’s brand awareness through products PR, brand equity building and corporate communications as well as government relations.

Commenting on the appoint-ment, Mrs. Funke Michaels-Ntekim, the Head of Corporate Marketing, Samsung West Africa Limited, said the appointment of CMC Connect was as a result of the company’s clear understanding of the brief, as well as the creative and revolutionary ideas brought forward during the pitch processes.

According to her, “After a rigorous exercise, CMC Connect Limited was selected by the panel as a result of their depth of industry knowledge, strategic thinking and the creativity demonstrated by the firm’s team during the pitch process. As a merit-driven global company, we had no other option than to award the account to the agency that showed the most innovative ideas for propelling our business forward.”

Speaking further, Mrs. Michaels-Ntekim said Samsung West Africa is looking forward to working-in-partnership with CMC Connect, a choice that will help the company develop the Samsung brand across the country and reinforce its position as a world leader.

Samsung plays strongly in several segments of the global market with consumer electronics like television sets, audio and Hi-fi sets; mobile phones, household appliances like air conditioners, microwave ovens, and washing machines; IT products like laptops, printers, and projectors; as well as image-technology with digital cameras and camcorders.

In his remark, Mr. Yomi Badejo Okusanya,  Managing Director of CMC Connect said that the firm is very delighted to work with Samsung West Africa and will ensure excellent execution of all communication and marketing activities aimed at achieving the objectives set by Samsung.

He thanked Samsung for the confidence reposed in his firm and reaffirmed CMC Connect’s commitment to offer strategy-driven communication solutions from development to execution in line with client’s particular needs and to solidify the relationship between the Client and its various publics in the Nigerian market.