Â ByÂ Princewill Ekwujuru
Giving the customer more than is expected is about innovation, this phrase was captured byÂ Dangote noodleâ€™s motive to deploy three new Television Commercials (TVCs), tagged; Whatâ€™s Cooking?, Chicken by Nature and Natural World.
The commercials, Dangote said, is a deliberate attempt by the noodles manufacturer to bridge the gap in the noodles market, while targeting the customerâ€™s heart, as well offering a natural, wholesome noodle, whilst bringing the product close to the consumer.
This was not far fetched when Mr. Soumitra Ghatak, Managing Director, Dangote noodles, said, â€œDangote noodles brand essence is all about natural whole content. We believe in nature, wholesomeness.
Elaborating on the brandâ€™s salient differentiation, market context and brand equity, Rohit Chaudhry, Managing Director/CEO, Dangote Flour Mills Plc stated that the new thematic TVC materials will herald the presence of the brand_Dangote Noodles in Nigeria and beyond.
He said, â€œThe materials are targeted to relate with the entire family because Dangote Noodles provides wholesome nourishment for the entire segment of its target audience, whilst the TVCs are to generate excitement around the brand and target audience.â€
Dangote Noodles, which is the first noodles brand in Nigeria to come out with the real chicken flavour, produced with 100 percent local raw materials, fortified with minerals and vitamins and uniquely packaged with metalized film to ensure longer shelf life.
Speaking further on some of the differentiating factors that makes Dangote Noodles the preferred noodles brand, Chaudhry said, â€œAs you aware, Dangote Noodles comes in 3 variants-instant noodles, ready-to-eat and snacks, the widest range in the market.
Instant noodles is available in 70gramms and new 130grms popularly known as mega, and the unique snappy pop which comes in strip + triangle format,â€ adding that Dangote Noodles is positioned for all social strata ranging from children to young adults and adults.â€
The new ready_to_eat and snacks has been introduced to trace noodlesâ€™ loving Nigerians to the street particularly on traffic across major cities in Nigeria .
Explaining theÂ TVCs, created by Azzagai, Yinka Daramolaâ€™s ledÂ agency stated that the strategy and concept of the TVC is hinged on revolutionary, dynamism, innovation, progression, youthfulness and contemporary.
However, the company disclosed that the plan to reach the nooks and crannies of the country and west African market is underway as the local language version of the commercials back with engagement marketing exercise would be unveil soon.