By Princewill Ekwujuru
Plans are under-way by Superbrands Nigeria Limited to unveil the most successful brands in the Nigerian market next week.
The planned unveiling of new sets of superbrands in Nigeria was as a result of the just concluded Consumer Market Survey carried out recently by the company, in partnership with AC Nielsen.
A statement by the project Director Mr. Maxwell Marshall said the organization has concluded all necessary activities aimed at making the unveiling a success since the council members’ grading and ratification of the premium and B2B brands were done 26th June this year.
Superbrands Nigeria, he said “is currently finalizing all arrangements to contact the successful brands…†for the epoch-making event.
The brands due for unveiling as superbrands will be presented with certificate of excellence and have the opportunity to leverage Superbrands Seal and other promotional benefits.
The Superbrands Seal epitomizes the achievements of exceptional brands and celebrates the respect and acceptance that these brands have earned from the market.
It is shorthand for outstanding brand performance, leadership, quality, reliability, resilience, responsibility and goodwill. It re-enacts the formidable bond between the brand and its public and gives it the pride of placement amongst its peers.
Meanwhile, the Superbrands Forum on 92.3 Inspiration FM last week has led to the emergence of Mr. Wale Odeyemi as the winner of its consumer engagement promotion.
The 8 weeks programme was aimed at engaging the consumers who are the end users of products and services.
The winner was presented with a voucher for two persons’ weekend at L’e Meridien Ibom by Marshall last week.
Disclaimer
Comments expressed here do not reflect the opinions of Vanguard newspapers or any employee thereof.