By Jacob Ajom
Pioneer cable channel, Supersports,Â mobile handset manufacturers, Nokia and telecommunication giants, MTN have devised a means to bring matches of the 2010 World Cup live to football enthusiasts in Nigeria even when they are stuck in traffic. The companies unveiled a mobile handset, Nokia 5330 which is specially designed to convey DStv signals onlyÂ for MTN subscribers.
Announcing the partnership with the other two allied services companies, Mayo Okunola, general manager, Dstv (West Africa), told a crowded press conference in Lagos that the tripartite arrangement was aimed at pushing the frontiers entertainment by making compelling live television coverage available to Nigerians on their mobile handsets.
â€œWe are well driven by the passion to enrich our customers and give them limitless opportunities by bringing to them what is good for them. Itâ€™s a great service and a wonderful design,â€ he said. The Dstv chief said the those who can afford the handset, which goes for N28,000 would not pay any additional subscription fees to receive the signals. But the grace period expires in March, 2011.
According to Mayo, there will be a dedicated channel for the World Cup. He further revealed that consumers will enjoy an initial ten channels that include sports, movies among others while the handset has a capacity for 60 channels.
He underscored the fact that the mobile tv device does not in any way replace the normal decoder, â€œrather, it is complimentary to the Dstv experience as it bridges the gap between where you may be and the decoder at home. It is for convenience and lifestyle,â€ he explained.