By Folounsho Abodunrin
Putting to consideration consumers health, LG Electronics has embarked on an in-store activations to showcase its healthcare collections and as well as sensitizing consumers on health and hygiene.
The activation which commenced April 26 will run to May 2 with LGâ€™s healthcare products on display.
Speaking, Mr. Michael Ha, Marketing Director, Home Appliance Division of LG Electronics during aÂ press conference to flag off the activation at the Palms Shopping mall, said the activation shows LGâ€™s commitment to not just providing basic product utility to consumers, but also to deliver the utility in a way that improves the well being of consumers as regards their health and hygiene.
His words, â€œBeing a consumer centric organization, we are concerned with the welfare of our consumers which is why we have gone a step further ahead of competition to introduce health related products that impact lives and guarantee the general well being of our consumers. We are proud to announce that we are the first home appliance company to commence evolution on health-related products which has created a completely unique market for the home appliance industryâ€.
Ha explained that these healthcare products were developed in response to the global changing lifestyles and the ever-increasing issues associated with health which results from the former. He also noted that since health issues are fast becoming national issues, LG in its own unique way is offering consumers the ideal guard/protection against these health issues which he believes technology can help solve especially in the areas of allergy, respiration and nutrition.
â€œWe are not only concerned about the health of our consumers but also of the state of the planet and surroundings to ensure that it is fit and safe for human accommodation. To this end, we are in the forefront of developing products that are eco_friendly and bring about a healthier and greener life for consumers and the earthâ€,Â Ha said.