In preparation for this yearâ€™s Young Lions Competition, as a prelude to Cannes award in France, Hope Worldwide Nigeria has been picked asÂ beneficiary of the creative works of the young lions.
The idea of HOPE Worldwide becoming the beneficiary of the creative works of the Junior Lions was premised on the fact the that the organisation provides interventionist services to Orphan and Vulnerable Children (OVC) in various Nigerian communities, the creative whether in films, print or otherwise will be dedicated to HOPE Worldwide.
Mr. Steve Ameh,Â Head of Communications/ Public Affairs of HOPE Worldwide said the tripartite arrangementÂ which brings together the community, funding agency and HOPE worldwide Nigeria was based onÂ the need to retain Orphan and Vulnerable Children within their immediate environment and with a care giver.
He noted that this strategy has been applauded globally as â€˜best practiceâ€™ and has helped in no small measure in helping the Orphan or Vulnerable Child to grow up within a family ambiance, inculcating the necessary communal cultures, practices and traditions.
However, the participants or agency are expected to come up with media strategy and advertising concepts and materials which will be donated to HOPE Worldwide to enable it achieve its campaign objectives.
Agencies represented at the briefing session were DDB Lagos, TBWA\Concept, 141 Worldwide as well as Media Reach OMD and Capital Media.Â The materials created during the competition will be judged by the creative jury headed by Mr. James McTavish, Executive Creative Director of Insight Communications and media jury headed by Mr. Tolu Ogunkoya, Managing Director of MediaReach OMD on Saturday 10th of April 2010. The winners from each category namely: Media, Film, Cyber and Print will represent Nigeria in the various categories during the 2010 Cannes Lions Festival in June.
Also taking place on the 10th of April is the Lions League Workshop and Seminars, Exhibition and Screening of Winning ads from 2009 Cannes Lions and the Roger Hatchuel Lions Academy which is being organized by Chini Productions, official Cannes Lions representatives in Nigeria in collaboration with the Advertising Practitioners Council of Nigeria (APCON). Students from several universities across Nigeria studying advertising related courses are expected to be at the programme.
According to Mr. Nnamdi Ndu,Â Cannes Lions Representative in Nigeria, â€œwe expect the participants to display a higher level of creativity than what we saw last year. Itâ€™s obvious that every year it gets better both in terms of number of participants and the quality of work that comes out of the process. I see us coming back from Cannes this year with medals.â€