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Red Bull sales hit 4 billion cans

Red Bull energy drink closed 2009 with a global sales figure of four billion cans, said Country Manager Eric Toulou.
Toulou attributed attainment of the four billion marks to the product’s acceptance as the ultimate energy drink by fun loving consumers of all ages worldwide.

According to, him since its introduction in 1987 in Austria, Red Bull’s growth and popularity has been nothing short of phenomenal.

“Red Bull made its first entry into a foreign market in 1992 and has not stopped since then,” he said.

He affirmed that the product is doing well in the Nigeria energy drink market segment, stressing “Red Bull has consistently remained the market leader through its engaging marketing activities and compelling events, the latest being the Red Bull Street Style contest; a contest that discovered Habeeb Abdulfatai, the best local football free styler who will represent  Nigeria in the Red Bull Street Style World Finals in April in South Africa.”

“From its numerous sponsored activities such as wind surfing, skate boarding, break dancing, art shows, music, and video games to Formula 1, Red Bull has endeared itself to billions across the globe, giving it the ‘cool’ public image of a brand power in its category. And it is to its credit that Reggie Bush was the first NFL athlete to endorse the product, an announcement that was made live on Super Bowl with over a billion captive audience across the world.

He noted that the product’s key benefits range from improving performance, especially during times of stress or strain, increases endurance, concentration and reaction speed, stimulates the metabolism and of course “gives you wings”.


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