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HIP on Eye

By Yemisi Ekumkumbor
Eyes  speak  volumes about our personality, they can communicate even those feelings that the lips cannot say. And eye make-up is a great way to enhance the appearance of a woman, making her look amazing and dazzling. The trick is to add more drama and suspense to them with your make-up.


Nigerian women are now getting more glamorous, more beautiful, and are demanding dramatically bold make-up. So in response to the call  House of Tara, the name synonymous with make-up in Nigeria, recently introduced her new H.I.P line of product.

A  new range that  is more dramatically bold, which  means that the colours are more vibrant and the line is more intense and  more shimmering. Speaking on the effectiveness of the HIP range Tara Fela Durotoye, Chief Executive of House of Tara said  “We are saying you can be on the cat walk everyday with this line because it is more glamorous. When you think about the kit line everything about it is glamour.  What comes to your  mind with this new product is drama, sleek and glamour”

H.I.P, which  stands for high intensity pigment,  signifies that the pigment comes, in every colour. It is what makes it more shining, more shimmering, and more metallic. “The more pigment you have on the colours the brighter the colours come out; the stronger it appears in the skin and in its application.” she says

The new line from the  lip glosses to  eyes  shadows, to the single pot eyes shadows that comes in different colours from purple, to pink, orange, black, different shades of blue; resilient blue, light blue, navy blue and  sky blue, the idea is that each colour is such that when applied it comes out so strong that you will achieved that glamorous look you have always craved .


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