South African- based Future Publishing, publishers of Business Traveller AfricaÂ has entered into a joint venture agreement with Tradeblazers, a Lagos based publisher of Business Travel Briefing Magazine to extend the reach of the pan_African business travel journal to West Africa.
From April, the additional copies of Business Traveller Africa will feature up to 16 pages dedicated to the Nigerian travel industry with a special focus on business travel. With business travel in Africa on the rise, this venture is sure to be a resounding success and would lead to an entirely separate edition of the publication in the months ahead.
The exciting development not only gives travel companies in Nigeria a professional platform to target business travellers, but also offers a direct way for South African travel products to reach Nigerian corporates.
Richard Lendrum, founding director of Future Publishing, says: â€˜â€™Business Traveller Africa has shown exponential growth and become a must_read for all corporate travellers who frequent Africa. Now, after only two and a half years, Future Publishing is ready to take the next step with the publication and is extending the well_respected brand to western Africaâ€.
According to Lendrum: â€œThis joint venture is exactly in line with our envisioned plans to expand Business Traveller Africa into the rest of Africa. We are looking forward to a prosperous relationship with our new business partnersâ€, adding that; â€œour companies are well poised to make the union a success.â€
Tope Ogbeni_Awe, chief service officer of Tradeblazers Ltd_Nigeria, says: â€œThe joint venture between Tradeblazers Ltd_Nigeria, publishers of Business Travel Briefing and Future Publishing, publishers of Business Traveller Africa, is the first of its kind in the niche African travel publishing sector.â€ He adds that the venture brings â€œthe fusion of the core competences of both organisations that will create a tour de force in the African travel, hospitality and tourism sectors.â€
â€œWe are very excited at the emergence of this veritable alliance that will contribute to the growth of the economies of both countries and further strengthen existing bilateral relations,â€ says Ogbeni_Awe.