Business

January 15, 2010

Indomie promises consumers more quality variants

Dunfil Prima Food, makers of Indomie Instant Noodles has promised to excite its customers with new quality variants this year.  The leading noodles manufacturer in a recent statement expressed thanks to its numerous customers for their loyalty and support over the years and wished them a warm and prosperous 2010.

According to Girish Sharma, Brand Manager, Dufil Prima Foods, 2010 will see a significant enhancement in consumer experience from the noodles giant that will bring mass appeal and continuous attention to the brand.

He said that no doubt, the uptick in consumer expectations is quite understandable. “The company has devised plans to respond effectively and satisfy consumers at every touch points.

He noted that the company has a  reputation for investing heavily in research and development and to better leverage its investment .It will be coming up with new variants and flavours in the new year.

“Having been feeding and nurturing our consumers for over two decades, to further enhance the intrinsic story of the brand in terms of its nutritional goodness, we will be embarking on several campaigns in the New Year”. This he said is fundamental in maintaining the heritage of the brand and differentiating it in the minds of the consumers.

He stressed that the noodles manufacturer will continue to provide quality and nutritious meal to Nigerians at affordable prices and also continue to engage in activities that will bring mass appeal within the gastronomic segment.