Business

October 18, 2009

Zain sponsors customers to Kenya

Zain’s MTV Africa Music Awards SMS competition designed to reward loyal customers of the network; The winners of the 2009 edition of the MTV Africa Music Awards are Sanni Olujuwon Eniola, Uche Olodu, Attah Edwin Ogbo and Edward Ojobo.

The winners were sponsored by Zain Nigeria to attend the MTV Africa Music Awards with Zain at the Indoor Arena, Moi International Sports Complex, Nairobi, Kenya where they were offered the opportunity to interact with several stars and enjoy music from some of the top performers from across the continent.

The winning customers were selected via an SMS (Short Message Service) quiz competition. Zain Nigeria’s Marketing Director, Mostafa Younes said the window of opportunity was created to reward loyal consumers, offering them a rare opportunity to associate with the very best of music talents in Africa and from outside the continent.

The winners were accompanied by Zain Nigeria’s Head of Segment, Ikechukwu Kalu who said the SMS competition is one of the ways Zain Nigeria reward, bond with and create memorable experience for its loyal customers. Such competition offers us the opportunity to interact or get closer to our customers and offer them unforgettable experience, he said.
In line with the mechanics of the competition, participants were prompted to send the keyword, MAMA to the short code: 37041, noting that winners were selected based on entries.

Participants emerged via number of entries, adding that the more a customer sent SMS to the advertised shortcode, the brighter his/her chances of qualifying were.
The SMS Quiz competition is offered in conjunction with one of Zain’s Wireless Application Service Provider (WASP).