Smirnoff Ice, a brand from the stable of Guinness Nigeria Plc is set to thrill consumers with a party tagged “Destination Ice: The Smirnoff Voyage.”

The event which is billed to hold in three cities; Abuja, Calabar and Lagos is geared towards exciting Smirnoff Ice consumers with the potency of the drink and an opportunity to unwind.

‘Destination, Smirnoff Voyage’ is a Smirnoff Ice activation that promises to take Smirnoff Ice consumers to different destinations in one night, these destinations include; the Hong Kong tattoo parlor, Las Vegas Arcade bar, and the Music video in London. It is an opportunity to give a life time experience of a brand with international status and also to provide a unique platform for young and young at heart consumers to interact and bond with one another freely.

Various artistes have been penciled down to perform at the three cities. The artistes include MI, Wande Coal, Bracket amongst others.
Since its launch in 2006, Smirnoff Ice has been known for gathering socially active folks together for high energy parties where consumers of the brand connect and have fun.

Smirnoff Ice is a derivative of Smirnoff Vodka a parent brand from Diageo.  Smirnoff Ice is a brand associated worldwide with hosting high energy parties. Essentially, the brand is renowned worldwide for its invigorating and refreshing taste.

Smirnoff is already being sold in over 65 countries across four continents, and earned ‘Brand of the Year’ title in the United Kingdom where about two million bottles were consumed in the first three years of introduction.
The success story continued in the United States where Smirnoff Ice sells highest, with 960 million bottles consumed annually.