The drive to turn the average African model into a model personality, has given birth to the establishment of a model reality TV show, Ace model west Africa. Organised by QTABY Entertainment, the event according to the companyâ€™s business development executive, Victoria Nkong, is to provide a platform for proper education and information to the models in order for them to have bargaining power and not accept peanuts that are often handed out to desperate models. According to her, â€œmodels need to be able to make a living out of the profession instead of accepting peanutsâ€
The event which was officially launched three days ago is open to models from West Africa. Audition for the event will take place in Lagos, Abuja, Calabar while models outside Nigeria would be auditioned in Accra and Cotonou.
After the audition, 16 models would go into camp for one month hosted by Tinapa one of the sponsors. While in camp,Â models would receive different kinds of training to improve their social skills, boost their integrity and level of self principle.
The contestants will also be given IQ tests to ensure that the models are not just beauty without brains. Their activities while in camp will provide content for the reality show expected to beamed to west Africa by both local and international TV stations. Based on the task given to them, viewers will become the judges and would determine who wins by their votes.
At the end of the competition, the winner will go home with $10,000 and a modelling contract with a South African agency yet to be disclosed. In addition, he or she would also get the chance to lead a team of six top models to five African countries namely, Togo, Cote Dâ€™Ivoire, Benin Republic, Ghana and Nigeria to create awareness on the abused African heritage.
And supporting this event is Tolu, whose label NACH, will cloth the model and use his designs to create a Nigerian identity for the models.