The National Insurance Commission (NAICOM) has renewed its support for sufficient awareness of the insurance industry, following the recent visit of the Chartered Insurance Institute of Nigeria (CIIN) to the Commission in Abuja.
The Commission pledged to contribute to foot the cost of ongoing campaign aimed at improving the publicâ€™s perception of the insurance industry.
The Commissioner for Insurance, Mr. Fola Daniel, made the pledge when the new leadership of Chartered Insurance Institute of Nigeria (CIIN) led by the President and Chairman of Council, Mr. Sunny Adeda, paid a courtesy visit to his office in Abuja.
Though the Commissioner was pleased with the awareness drive ofÂ the Institute, he, however, noted that NAICOM, CIIN and the Nigerian Insurers Associa-tion (NIA) are presently involved in different forms of awareness drives, adding that it would be nice for the various bodies to harmonise their activities so as to ensure an effective awareness campaign.
Speaking earlier, Mr. Adeda said the Institute has commenced the radio campaign with the theme, â€œChanging Public Percep-tion of Insurance in Nigeria for Global Competitionâ€.
According to him, â€œThe campaign will involve reaching the grassroots on the efficacy of insurance as an agent of development; commencement of a weekly radio phone-in-programme which will focus on insurance related issues as they affect the public; and developing interests in insurance as a subject or discipline in both secondary and tertiary institutions nationwide through essay competitions and career guidance counseling initiativesâ€.
The campaign will also involve growing thorough-bred insurance profes-sionals by means of mentoring and encourag-ing insurance companies to continuously review their manpower require-ment by adopting a proactive approach to recruiting new entrants into the industry from the stock of young brains across the nation.
That, he said, was in line with the Instituteâ€™s project 5,000Â graduats which is aimed at recruiting first class brains from tertiary institutions across the country.