By Emeka Aginam
Multichoice Nigeria Limited, yesterday explainedÂ why it increasedÂ subscription rate from N9,000 to N9,500.
Managing Director of the company, Mr Joseph Hundah, whileÂ assuring subscribers on increased African programming during a courtesy visit to Vanguard Newspapers in Lagos said the recent increase was informed by the current economic realities.
â€œThis is the first time we are increasing our subscription rate since five years ago. Eighty per cent of the cost of production is done in foreign currency. The naira deprecation has had a great impact in our businesses. We have added about 15 channels,â€ he explained.
He said the increase in the subscription rate by 4 per cent had become necessary because of inflation and exchange rate, adding that the company has to cover cost of production.
â€œWe are fighting to get back other programming including wrestling. Our subscribers are important to us. We will continue to serve them better. We are committed to that. Nigeria isÂ important market to us. We have come to stay with banquet of programming,â€ he said.
Multichoice, he said,Â provided premium digital media entertainment, content and services to multiple devices which include pay TV subscriber services to over 2.4 million customers
It would be recalled thatÂ dynamic technology platform and excellent bouquet of channels, built around compelling and premium movie and sports channels has resulted in the company building a significant television business across South Africa, broadcasting more than 80 video, over 40 audio and over 30 radio channels and more than three interactive channels, 24 hours a day on its DStv platform.
Multichoice also owns M-Net/SuperSport which delivers premium thematic channels and exclusive content to the growing number of subscribers.
Multichoiceâ€™s newest company, DStv Mobile, is currently investigating and trialing technologies that will play a significant role in the transmission of the 2010 World Cup, namely DVB-H (Digital Video Broadcast â€“ Handheld), a mobile broadcast technology that allows for the digital terrestrial broadcast of live television channels to a mobile phone.
Multichoice is one of the outstanding examples of a pioneering South African company, owned by Naspers, an international player providing entertainment, technology and e-commerce services.
MultiChoiceâ€™s involvement in South Africa goes beyond its core business.
Through its corporate social investment, the company actively participates in social transformation and through technology, enables individuals and communities to help themselves ultimately leading to growth of the economy of the country.