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Samsung Real Dreams empowers African youth

Samsung Electronics, and the International Youth Foundation (IYF) last week  held a two-day conference in South Africa, to discuss the implementation of the Samsung Real Dreams program with key stakeholders drawn from across the region.

President of Samsung South Africa, Choongro Lee said “this was in  line  with the company’s corporate philosophy.”

Lee said Samsung Real Dreams was designed to empower African youth by providing them with the knowledge and opportunities they need to be successful and realize their dreams. The program he said was planned to reach as many as 4,500 young people across Egypt , Kenya , Nigeria and South Africa who will benefit from training in ICT skills, life skills for employability, entrepreneurship and vocational skills, as well as job placement and enterprise development services.

The conference according to him,  provided a common orientation for the stakeholders involved and includes site visits to local Samsung Real Dreams projects.

According to Lee,  the two day event  included a panel discussion and workshops which engaged participants from the private, public and civil society sectors around youth employability and entrepreneurship issues in Africa .

“Samsung Real Dreams was established to help youth in Africa to fulfil their hopes, future aspirations and visions.
“A central feature of the program is to help at-risk youth enhance their employability and opportunities for successful, long-term career.
“The meeting was designed to maximize synergies between involved parties with the common goal of promoting employability and entrepreneurship among  young people across Africa .

“Together with IYF and our local partners, we are confident we can achieve Samsung Real Dreams’ objectives and touch the lives of thousands of young people in the region.” Lee added.

In Nigeria , Samsung Real Dreams is working with three NGO partners-The Afterschool Graduate Development Center (AGDC); the FATE Foundation and the Pan-African School of Media and Communications (PAU) to provide employability and entrepreneurship training and services to disadvantaged Nigerian youth. Programs include internships and job placement for youth seeking employment and mentoring and enterprise development services for youth pursuing entrepreneurship.


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