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Key into rebranding campaign—Commissioner

By John Ighodaro
CALABAR—The Cross River State Commissioner for Information and Orientation, Ntufam Edet Okon Asim, has called on Cross Riverians to key into his ministry’s campaign on behavioural change and attitudinal re-orientation.

He spoke at a press conference where he reeled out the achievements of the current Cross River State administration on the occasion of the first anniversary celebrations of the re-election of Senator Liyel Imoke as governor of  the state.

According to him, “may I remark that a campaign on behavioural change and attitudinal re-orientation is the latest addition to the arsenal of this ministry through the Directorate of Social Mobilization and Orientation.”

He expressed his desires to have the citizenry key in on the imperatives of the programme.

The commissioner, who noted that the Calabar Master plan has been re-designed and is undergoing gradual but painstaking implementation as part of the achievements of the administration in the past one year, also noted that the administration has been forging ahead in its tourism industry.

His words: “Under Tourism and Culture, which is a primary programme of this administration, the Christmas Festival, and its renowned Carnival got better and bigger, attracting more followership all over the globe, the Leboku festival has just recorded a major boost of car gifts to all winners of both Miss Leboku, Mr. Leboku and Best Farmer, who interestingly was a woman for the first time.”

On sports, the commissioner said, “you are aware of the choice of U.J. Esuene Calabar International Stadium as one of the six centres that will host the U-17 FIFA World Cup, a feat achieved beyond the initial expectation of FIFA Inspection teams, ahead of many formidable competitions and bidders as host”.


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