eMachines from Acer brand has introduced a new line of notebooks combining simplified design and affordable, proven components for a no-compromise experience that promises exceptional value and performance. The company says that the new designs of the eMachines notebooks reflects the third stage of the Acer multibrand strategy.

Following the acquisition of Gateway, Packard Bell and eMachines, Acer started an in-depth research aimed at identifying different users segments associated to each brand. This helped Acer to understand the drives that lead to purchases and to define Brand Value Propositions.

eMachines products are designed for users with a pragmatic approach that want their computer to be efficient and affordable.
The new lineup of eMachines notebooks includes powerful processors and exciting multimedia features making them ready to take on the latest entertainment and productivity applications, as well as educational projects and presentations.

The new eMachines notebooks are the right tools for work and entertainment, providing an optimized performance that simplifies daily computing. The simple, neat design with a fingerprint-proof interlink pattern on the cover enhances the efficient feel of the notebooks.

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